Pawlse — Veterinary Practice Management

Privacy Policy

Last updated: February 21, 2026

1. Introduction

Pawlse ("we," "our," or "us") is a veterinary practice management platform operated by Ashcroft House LLC. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our platform, including our website at pawlse.com, mobile applications, client portal, and SMS/email communication services. Please read this policy carefully. By using our services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We may collect the following categories of information:

Personal identification information (name, email address, phone number, mailing address)
Pet/patient information (name, species, breed, age, medical history)
Account credentials (email, encrypted password)
Communication preferences and consent records
Payment information (processed securely through Stripe; we do not store full payment card numbers)
Usage data (pages visited, features used, timestamps)
Device information (browser type, operating system, IP address)
Communication logs (SMS and email delivery records, not message content)

3. How We Use Your Information

We use collected information for the following purposes:

Providing veterinary practice management services to clinics and their clients
Sending appointment reminders, vaccination alerts, and health notifications via SMS and email
Processing payments and managing billing
Improving our platform and user experience
Responding to customer support inquiries
Complying with legal obligations and enforcing our terms

4. SMS/Text Messaging Program

When you opt in to receive text messages from a veterinary clinic through our platform:

You will receive messages related to appointment reminders, vaccination due dates, prescription notifications, lab results, billing reminders, and other care-related communications.
If you separately opt in to promotional messages, you may also receive occasional messages about clinic services, wellness programs, and special offers.
Message frequency varies based on your pet's care schedule and your communication preferences.
Message and data rates may apply depending on your mobile carrier and plan.
You may opt out of text messages at any time by replying STOP to any message. You may also manage your preferences through the link provided when you first opted in.
For help, reply HELP to any message or contact us at support@pawlse.com.
Your mobile phone number, opt-in data, and consent information will never be shared with or sold to third parties or affiliates for their marketing or promotional purposes. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Consent to receive text messages is not a condition of purchasing any goods or services.
Supported carriers include, but are not limited to, AT&T, T-Mobile, Verizon, and Sprint. Carriers are not responsible for delayed or undelivered messages.

5. How We Share Your Information

We do not sell your personal information to third parties. We may share your information only in the following circumstances:

With the veterinary clinic(s) you are a client of, for the purpose of providing care and communication services
With service providers who assist us in operating our platform (e.g., Twilio for SMS delivery, SendGrid for email delivery, Stripe for payment processing) — these providers are contractually obligated to protect your data
When required by law, regulation, legal process, or governmental request
To protect the rights, property, or safety of Pawlse, our users, or the public

6. Data Security

We implement industry-standard security measures to protect your information, including encryption in transit (TLS/SSL), encrypted storage for sensitive data, role-based access controls, and regular security assessments. However, no method of electronic transmission or storage is 100% secure.

7. Data Retention

We retain your information for as long as necessary to provide our services and fulfill the purposes described in this policy. Communication consent records are retained for compliance and audit purposes. You may request deletion of your personal data by contacting us at support@pawlse.com.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

Access the personal data we hold about you
Correct inaccurate personal data
Request deletion of your personal data
Opt out of marketing communications
Withdraw consent for SMS or email communications at any time

To exercise any of these rights, contact us at support@pawlse.com.

9. Children's Privacy

Our services are not directed at individuals under the age of 13. We do not knowingly collect personal information from children under 13.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a new "Last updated" date. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy, please contact us at:

Pawlse (operated by Ashcroft House LLC)
Email: support@pawlse.com
Website: https://pawlse.com